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The most important message you should send before December 31
Álvaro Martínez
Content Specialist
The most important message you should send before December 31
December is one of the most emotionally charged months of the year. While companies are closing projects, reports, and budgets, something equally important is pushed into the background: sending a meaningful message to the people who sustain the organization.
In many companies, corporate communication at this time of year is reduced to a generic “happy holidays” email. A kind gesture, but not enough to build connection or a sense of belonging. And that’s a pity, because this season offers the perfect opportunity to express gratitude, reinforce company culture, and motivate teams for the year ahead.
In this article, we’ll explore why you should send your holiday message to employees before December 31 — and how to do it in a way that truly connects and strengthens your relationship.
The end of the year is a time for personal and professional reflection. Many employees think about their future, their goals, and in some cases, whether they will remain at the company. That’s why this period is especially important for recognizing what they contribute and reminding them of the real impact their work has on the organization.
It may seem like a small gesture, but sending a thoughtful holiday message is an act of talent retention. When a company lets moments like this pass unnoticed, it creates distance, misalignment, and sometimes the feeling that the effort made has gone unrecognized.
Moreover, the close of one year is inevitably the doorway to the next. And to begin 2026 with aligned teams, it’s essential to close 2025 by making them feel valued and part of the project.
As always, it’s not just about communicating — it’s about doing it well and giving employees something with real value. A good year-end message should reinforce company culture, align expectations, and make employees feel part of the project. To achieve this, it helps to structure the message into three sections:
A moment to thank the effort and highlight the results achieved. You can mention specific accomplishments as well as collective or individual learnings that shaped the company’s year.
Once the progress has been acknowledged, it’s time to look ahead. Share the priorities for the coming year, announce expected changes — if any — and explain the role teams will play in this new cycle.
This type of communication is a chance to convey humanity. Close your message with , reinforcing company culture and leaving an emotional imprint that resonates with your employees.
Ending the year with a thoughtful message is not secondary: it is a strategic tool for strengthening the relationship between company and employee. A well-crafted message recognizes effort, provides direction, and creates emotional connection — and it also reflects a culture that values not just results, but the people who make them possible.
To create real impact, go beyond the classic generic email. Choose more dynamic formats — such as a short video or a personalized visual piece — that convey warmth and are more memorable than plain text. Adapt the message for each team whenever possible: the more specific it is, the more authentic the recognition will feel.
Remember to take care not only of what you say, but how you say it. A well-communicated year-end message strengthens motivation, improves the employee experience, and sets the tone for a more aligned 2026.
Ultimately, if there is one message your employees should receive before December 31, it is this: your work has powered this year — and will be essential for the challenges ahead.