Companies are moving from PDFs to video to cut costs and improve training results

  

If you work in training or HR, you know how hard it is to make your message stick with employees. This challenge is even greater today, in a world dominated by social media, where people’s attention spans and information retention are shorter than ever.

To solve this, many organizations have already made the leap to digitizing all their training materials. It’s not an easy process, but one that always pays off—essential for ensuring scalable, sustainable growth without constantly reinvesting in trainers or repeating the same courses over and over.

In this article, we’ll show you how to digitize your corporate content without starting from scratch or creating friction between departments.

  

Why digitize your corporate content

Companies have countless topics to communicate—from major materials like onboarding programs, safety training, and compliance, to smaller updates such as vacation policies, hybrid work guidelines, or internal announcements. Ensuring employees truly understand these messages is vital to a company’s success. In this sense, text-based communication still has its place—but relying entirely on static formats has become unsustainable, since it offers little control and almost no scalability.

Formats like PDFs or PowerPoint come with several technical limitations that can make or break effective communication. For example:

• Traceability: You never know whether employees have actually read the content—or understood it.
• Engagement: Most employees rarely finish reading long documents.
• Personalization: The effort required to edit these materials often means everyone receives the same generic version.
• Device compatibility: PDFs and slides aren’t optimized for mobile, the main channel through which employees now consume content.

Digitization allows you to move toward a modern communication model, leaving these pains behind and embracing visual, impactful formats that drive understanding and retention.

Still, with so many technologies available, one question remains: What’s the most efficient way to digitize corporate communication?

  

Create your content with Vidext

Vidext Visual is a platform designed to simplify and accelerate the content creation process. It can transform static text-based documents into dynamic, video-based presentations. Below, we’ll explain how to digitize your corporate content without creating friction between teams.

  

1. Start creating content

With Vidext Visual, there are two ways to begin: transforming your existing corporate materials into dynamic content, or creating brand-new assets from scratch using Artificial Intelligence.

• Document transformation:

Vidext acts like an online converter—but instead of changing file formats (say, from PDF to Word), it automatically transforms your materials into dynamic content. You simply upload your PowerPoint file, and the platform instantly generates a rich, audiovisual version that remains 100% faithful to the original.

• AI-powered content generation:

If you want to create new learning materials from scratch, Vidext offers the ability to generate content through prompts. You can feed it all kinds of corporate resources (PDFs, PPTs, videos, or even website URLs), allowing the AI to train on your materials and produce a presentation tailored precisely to your needs.

   

2. Edit your content

Once your content is created, the platform provides endless customization options to align it with your company’s tone and visual identity.

• Edit layouts:

On the platform, every piece of content is modular and fully editable.

Colors, text, images, avatars—everything can be customized. For instance, you can change fonts within a text block using the rich text editor, or improve image quality and remove backgrounds directly within the platform.

• Audiovisual content:

Vidext includes a royalty-free media library for images and videos, but it can also generate visuals using artificial intelligence, or you can upload your own media from your device—whichever works best for your presentation.

• Interactivity:

Before publishing, you can ask the platform to generate key questions based on your content to ensure traceability in your training materials. Vidext automatically scans your documents and creates relevant quizzes or assessments. These can be fully customized—you can edit the questions and choose the interaction format (multiple choice, true or false, etc.)—and later track employee responses and engagement.

• Audio:

Vidext offers multiple audio options. You can add background music—with a built-in library of tracks—and control its volume and playback speed.

You can also add avatars to narrate your presentations: choose the character, voice, camera angle, and even the narration language. Vidext also includes a pronunciation glossary, allowing you to train avatars to say specific words correctly—perfect for brand names or acronyms.

Finally, you can dub any video into more than 120 languages. Simply upload the clip, choose the target language, and select from a wide range of male and female voices (each language has its own set). The software can detect up to five different speakers per video, and the timing can be manually adjusted to match lip movements accurately.

  

3. Distribute your content with full traceability

Once complete, you can export your content as a slide-based presentation or a video file. Vidext also automatically generates a QR code to make distribution effortless—particularly useful when you want to connect digital training to physical spaces. For example, in industrial settings, you can place QR codes on machinery to provide instant access to instructional videos.

Finally, thanks to Vidext’s interactive features, you gain access to a detailed analytics dashboard that automatically collects key metrics on content performance—viewing time, total plays, quiz results, and more.

  

Conclusion

Digitizing corporate content isn’t just about efficiency—it’s about ensuring your communication reaches, resonates, and sticks.

Companies still anchored in static PDFs or manuals lose traceability, engagement, and time. Those that adopt tools like Vidext, however, transform their materials into living assets that evolve with the company.

With Vidext, digitalization stops being a costly project and becomes an agile, sustainable process. The result: more effective training, better-connected employees, and internal communication that drives growth.