At Vidext, we’ve always believed that communicating well isn’t just about sharing information — it’s about truly connecting. And that starts at home. That idea, that problem, that challenge — call it what you like — is what woke us up and led us to create Vidext.

Because, let’s be honest, we’ve all been there: working in different companies, losing time in endless email threads, outdated presentations, and duplicated documents. Every department spoke its own language, and you were left trying to decode it. We’ve been through that, and we know many professionals still face it every day. We realized we needed more than just a content creation tool — we needed content that actually worked for us.

That’s how our obsession with creating smart content began: materials that don’t just inform, but evolve with people and with the company. At Vidext, we use our own technology to communicate, train, and align teams. Because we believe that every message, internal or external, builds your brand.

Every campaign, every email, every video, every presentation says something about who we are. That’s why we care about the details — inside and out — to make sure everything we share truly reflects who we are.

And yes, at Vidext we use Vidext — all the time. We centralize our team training, onboardings, sales playbook, product updates, internal announcements, and even some external content, because we know that communicating with Vidext generates much more engagement than, say, reading this article. And of course, we couldn’t leave out our weekly video newsletter, which has become one of the team’s most anticipated moments. I’m not exaggerating — any day now, we’ll be bringing popcorn.

But beyond all that, what really matters are the results: more alignment, more cohesion, and less friction. Teams understand the “why” behind each project better — and that translates into a more connected culture. Because when information flows, the company flows too.

Now we’re facing the biggest challenge in our history:** expanding Vidext internationally.** Until now, most of our internal content has been in Spanish, with the occasional presentation in English. But we’re confident. The foundation is already built, and that allows us to take this step forward with ease. Translating and adapting any piece of content takes us just a few minutes. So yes, we’re ready to go global.

How to apply this in your company

At Vidext, we’ve learned that the key is creating content that’s truly worth it — not just creating for the sake of it. Content that doesn’t end up forgotten in a folder, but that helps your team grow, understand, and most importantly, take action.

Now think about your company. Think about the content you share and the content shared with you. Can you imagine turning your manuals, internal policies, or trainings into dynamic videos or interactive presentations that your team can watch at their own pace, from any device?